When crypto meets culture — Coinbase made a bold statement in the heart of NYC with a high-impact DOOH campaign on Times Square.
Why it worked:
Reinforced brand trust and mass awareness at scale This campaign is a textbook example of how Digital Out-of-Home can amplify major brand moments in real-time, with global reach.
Crypto went mainstream — and DOOH helped take it there.
Why it worked:
- Iconic digital screens in the world's busiest pedestrian zone
- Maximum visibility for IPO announcement on Nasdaq
- Perfect synergy between fintech innovation and digital media
Reinforced brand trust and mass awareness at scale This campaign is a textbook example of how Digital Out-of-Home can amplify major brand moments in real-time, with global reach.
Crypto went mainstream — and DOOH helped take it there.
