When crypto meets culture — Coinbase made a bold statement in the heart of NYC with a high-impact DOOH campaign on Times Square.
Why it worked:
Iconic digital screens in the world's busiest pedestrian zone
Maximum visibility for IPO announcement on Nasdaq
Perfect synergy between fintech innovation and digital media
Reinforced brand trust and mass awareness at scale This campaign is a textbook example of how Digital Out-of-Home can amplify major brand moments in real-time, with global reach.
Crypto went mainstream — and DOOH helped take it there.