DOOH Is Evolving — Fast. Here's Why You Should Care
2025-06-19 18:22
Digital Out-of-Home (DOOH) advertising is no longer a trend — it's a fast-growing force reshaping the global media landscape.
Why the momentum? • Urbanization & smart cities • Programmatic & real-time targeting • Integration with mobile and social platforms • Dynamic, high-impact creative formats
Global DOOH Market Outlook: According to recent industry reports:
The global DOOH market is projected to surpass $33 billion by 2026
CAGR of over 10%+ through 2025
Key growth regions: Asia-Pacific, Middle East, North America
DOOH combines the reach of traditional OOH with the precision of digital marketing — delivering campaigns in real-world environments, powered by data and automation.
From New York to Dubai to Jakarta — DOOH is becoming a must-have channel in omnichannel strategies. If your brand isn’t thinking about DOOH yet — it’s already behind.