MMS

DOOH Is Evolving — Fast. Here's Why You Should Care

2025-06-19 18:22
Digital Out-of-Home (DOOH) advertising is no longer a trend — it's a fast-growing force reshaping the global media landscape.

Why the momentum?
• Urbanization & smart cities
• Programmatic & real-time targeting
• Integration with mobile and social platforms
• Dynamic, high-impact creative formats

Global DOOH Market Outlook: According to recent industry reports:

The global DOOH market is projected to surpass $33 billion by 2026
CAGR of over 10%+ through 2025

Key growth regions: Asia-Pacific, Middle East, North America

DOOH combines the reach of traditional OOH with the precision of digital marketing — delivering campaigns in real-world environments, powered by data and automation.

From New York to Dubai to Jakarta — DOOH is becoming a must-have channel in omnichannel strategies. If your brand isn’t thinking about DOOH yet — it’s already behind.