Programmatic DOOH: Transforming Outdoor Advertising Across Emerging & High-Growth Markets

From Dubai to Moscow, and from Southeast Asia to the Middle East, Programmatic Digital Out-of-Home (DOOH) advertising is rapidly gaining traction — enabling smarter, data-driven campaigns at scale.

Here’s how programmatic DOOH is reshaping key markets:

• Dubai (UAE): A global smart city leader with cutting-edge digital infrastructure, Dubai is embracing programmatic DOOH for luxury, tourism, and real estate campaigns in high-traffic zones like malls and airports.

• Russia: With increased investment in digital media and growing urban digitization, programmatic DOOH is gaining ground in Moscow and St. Petersburg, particularly in transit and large-format billboards.

• Vietnam: A fast-developing market with high mobile penetration, Vietnam is leveraging programmatic DOOH to connect tech-savvy urban audiences with brands in retail and lifestyle sectors.

• Singapore: A digital-first hub in Asia, Singapore offers a mature programmatic ecosystem — DOOH is seamlessly integrated into omnichannel strategies, with emphasis on data, precision, and smart analytics.

• Saudi Arabia: Massive investments in smart city projects like NEOM and Vision 2030 are accelerating DOOH adoption. Programmatic is opening doors for more efficient, targeted communication in public spaces.

• Philippines: Metro Manila is seeing rapid digital transformation. Programmatic DOOH offers brands dynamic reach across malls, transport hubs, and digital street furniture in this mobile-first market.

• Indonesia: As Southeast Asia’s largest economy, Indonesia is witnessing a surge in DOOH networks. Programmatic solutions help advertisers reach millions in real-time across Jakarta and other key cities.

The opportunity:
Programmatic DOOH enables brands to deliver hyper-targeted, dynamic content in the physical world — with the precision of digital, and the impact of outdoor.